Adevinta to Sell Stake in Willhaben to Styria Media
Deal News | Mar 03, 2025 | Aim Group
Norwegian marketplace giant Adevinta has announced its decision to sell its 50% stake in Austria's general marketplace Willhaben to its joint venture partner, Styria Media Group AG, and Sprints. Sprints, an investor known for investing in Vinted and Swedish real estate ventures, will collaborate with Styria Media Group AG to take full control of Willhaben. This transaction marks a strategic divestment for Adevinta, allowing the company to possibly refocus its assets and resources. The sale is a significant move within the European online marketplace sector, hinting at potential shifts in ownership structures and strategic focuses of major players.
Sectors
- Marketplace Platform
- Media and Publishing
Geography
- Norway – Adevinta, the seller of the stake, is based in Norway.
- Austria – Willhaben, the target company being divested, is based in Austria.
Industry
- Marketplace Platform – The article discusses a transaction involving Adevinta, a company identified as a 'marketplace giant,' in relation to Willhaben, a general marketplace in Austria.
- Media and Publishing – Styria Media Group, the JV partner acquiring the stake, operates within this industry, which is relevant to the transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Adevinta | Seller | Company | A Norwegian marketplace giant involved in the sale of its stake in Willhaben. |
| Willhaben | Target Company | Company | An Austria-based general marketplace and part of a joint venture. |
| Styria Media Group AG | Buyer | Company | The joint venture partner acquiring full control of Willhaben. |
| Sprints | Buyer | Company | An investor in Vinted and Swedish real estate, collaborating with Styria Media Group AG to purchase Willhaben. |