ADA Digital Expands with Customore Acquisition
Deal News | Jan 15, 2025 | Dentons
ADA Digital Singapore Pte Ltd, a subsidiary of Axiata Group Berhad, has acquired Customore, a platform specializing in e-commerce data consolidation. This move strengthens ADA's presence as a leading Data and AI company and the largest integrated e-commerce provider in Asia. With Customore's operations in Singapore and Vietnam, ADA aims to enhance its data-driven solutions for the Consumer Packaged Goods sector and broaden its service portfolio. Dentons LuatViet, led by Senior Partner Phan Thi Lieu, with collaboration from Dentons Rodyk & Davidson LLP, provided a full suite of legal services throughout the transaction. This acquisition represents a critical step in ADA's expansion and growth strategy.
Sectors
- Telecommunications
- E-commerce
- Legal Services
Geography
- Singapore – Singapore is where ADA Digital Singapore Pte Ltd is based and one of the countries where Customore operates.
- Vietnam – Vietnam is another location where Customore has its operations, important for its acquisition by ADA Digital.
- Malaysia – Malaysia is where Axiata Group Berhad, the parent company of ADA Digital, is headquartered.
Industry
- Telecommunications – Axiata Group Berhad is among Asia's largest telecommunications groups, and ADA Digital operates as its subsidiary.
- E-commerce – Customore specializes in e-commerce data consolidation, which ADA Digital integrates into its operations.
- Legal Services – Dentons provided comprehensive legal advisory services for the cross-border acquisition transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ADA Digital Singapore Pte Ltd | Acquirer | Company | A subsidiary of Axiata Group Berhad involved in acquiring Customore to expand its e-commerce capabilities. |
| Axiata Group Berhad | Parent Company | Company | One of Asia's largest telecommunications groups and the parent company of ADA Digital. |
| Customore | Target | Company | An industry-leading platform in e-commerce data consolidation acquired by ADA Digital. |
| Dentons LuatViet | Legal Advisor | Company | Provided comprehensive legal services throughout the acquisition transaction of Customore by ADA Digital. |
| Dentons Rodyk & Davidson LLP | Legal Advisor | Company | Collaborated with Dentons LuatViet in the legal advisory role for ADA Digital's acquisition of Customore. |
| Phan Thi Lieu | Senior Partner at Dentons LuatViet | Person | Led the legal team in advising ADA Digital on the acquisition transaction. |
| Chan Hong | Special Counsel at Dentons LuatViet | Person | Assisted in providing legal support for the ADA Digital acquisition. |
| Nguyet Tran Minh | Senior Associate at Dentons LuatViet | Person | Assisted in the legal aspects of the ADA Digital acquisition. |
| Nguyen Duc Anh | Senior Associate at Dentons LuatViet | Person | Contributed to the legal advisory services for the acquisition. |
| Quek Ling Yi | Partner at Dentons Rodyk & Davidson LLP | Person | Collaborated with Dentons LuatViet in providing legal services for the acquisition. |