Ad Signal Secures £3 Million Investment for Expansion
Deal News | May 28, 2025 | UK Tech Funding

York-based Ad Signal, a provider of media management software, has successfully secured a £3 million investment from Foresight Group. Founded in 2018, the company offers tools for managing content, used by major names like Sky and Clearcast. The funding will support the expansion of Ad Signal's commercial operations and foster the creation of new products. This investment represents a validation of Ad Signal's strategic goals, assisting the company in setting new standards in content management with a sustainable focus. The endorsement from Foresight Group highlights the promising potential for both commercial growth and environmental impact reduction.
Sectors
- Software
- Media and Entertainment
- Investment
Geography
- United Kingdom – Ad Signal is based in York, UK, and the investment transaction involves UK-based entities.
Industry
- Software – Ad Signal develops software tools for media content management, placing it in the technology sector.
- Media and Entertainment – Ad Signal caters to broadcasters, advertisers, and post-production houses, aligning with the media and entertainment industry.
- Investment – The transaction involves a significant investment by Foresight Group, a firm known for investing in growth companies.
Financials
- £3 million – The investment amount secured by Ad Signal from Foresight Group.
Participants
Name | Role | Type | Description |
---|---|---|---|
Ad Signal | Target company | Company | A York-based software provider for media companies. |
Foresight Group | Investor | Company | A private equity and investment management firm. |
Tom Dunning | Founder and Chief Executive | Person | CEO of Ad Signal, guiding the company's strategic vision. |
Samir Rea | Investment Manager | Person | Responsible for the investment from Foresight Group in Ad Signal. |