ActiveCampaign Expands with Hilos Acquisition for WhatsApp Automation
Deal News | Apr 15, 2025 | PR Newswire Cision ActiveCampaign, LLC
ActiveCampaign, a leading marketing automation platform, has acquired Hilos, a company based in Mexico City, to enhance its cross-channel marketing automation capabilities with native WhatsApp messaging. This strategic acquisition aims to help ActiveCampaign's 180,000 customers develop meeting experiences tailored for WhatsApp's massive user base of over 2.4 billion globally. With this acquisition, ActiveCampaign positions itself as a leader in WhatsApp marketing automation, recognizing the platform as a primary channel for small and medium-sized enterprises in Latin America and Europe, along with growth opportunities in North America. The integration of Hilos' technology will enable businesses to create seamless, personalized customer experiences across various communication channels.
Sectors
- Marketing Automation
- Technology Software
Geography
- United States – ActiveCampaign is headquartered in Chicago, aligning the article within the context of the U.S. tech sector.
- Mexico – Hilos, the acquired entity, is based in Mexico City, indicating the geographical scope of the acquisition.
Industry
- Marketing Automation – The article discusses ActiveCampaign's enhancements to its marketing automation capabilities through the acquisition of Hilos, specifically leveraging WhatsApp for automation.
- Technology Software – ActiveCampaign's platform integration of Hilos' technology reflects advancements in software development within the marketing technology sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ActiveCampaign, LLC | Acquirer | Company | A leading marketing automation platform aiming to enhance its services through strategic acquisitions. |
| Hilos | Target Company | Company | A company based in Mexico City specializing in WhatsApp automation solutions. |
| Jason Vandeboom | CEO of ActiveCampaign | Person | The founder and CEO of ActiveCampaign, leading the company into new technological integrations. |
| Florian Raetzer | CEO of Hilos | Person | The co-founder and CEO of Hilos, which was acquired by ActiveCampaign. |