Active Partners Backs Homewares Brand Piglet in Bed's Exciting Expansion into Retail

Piglet in Bed, a homewares brand created by Jessica Hanley, was inspired by the British countryside and started with linen products in a garden shed in Sussex. The brand has since expanded its range to include various fabrics and products, emphasizing natural materials and sustainable sourcing. 2020 was a pivotal year when the brand tripped its business, prompting Hanley to partner with Active for investment expertise. Growth plans include more physical retail shops and new collections, including a collaboration with Morris & Co. Hanley advises founders to focus on their unique vision and avoid getting sidetracked by competitors.