Actera and Esas Divest Mars Spor Kulubu to Benefit Systems
Deal News | Mar 24, 2025 | CEE Legal Matters
Paksoy, in collaboration with Linklaters, has provided legal counsel to Actera Group and Esas Holding for their divestment from Mars Spor Kulubu. This Turkish fitness group, operating under the MAC Fit, MAC One, and MAC Studio brands, along with the NuSPA spa chain, was acquired by Benefit Systems, a Polish wellness company listed on the Warsaw Stock Exchange. Herguner Bilgen Ucer and Moskwa Jarmul Haladyj served as legal advisors for Benefit Systems. This transaction marks a significant shift in the Turkish fitness market landscape. Key legal advisors included Paksoy's Ayse Demirel Atakan and Meric Sacak Albas, Linklaters' Daniel Cousens and Michal Szperzynski, Herguner Bilgen Ucer's team led by Senem Denktas, and MJH's Lukasz Blazejczyk and Pawel Moskwa.
Sectors
- Fitness and Wellness
- Legal Services
Geography
- Turkey – Mars Spor Kulubu operates fitness centers in Turkey.
- Poland – Benefit Systems, the buyer, is a Polish company listed on the Warsaw Stock Exchange.
Industry
- Fitness and Wellness – Mars Spor Kulubu operates fitness clubs and spa centers. Benefit Systems is involved in employee wellness and fitness solutions.
- Legal Services – The transaction involved several legal advisory firms including Paksoy, Linklaters, Herguner Bilgen Ucer, and Moskwa Jarmul Haladyj.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mars Spor Kulubu | Target Company | Company | A Turkish fitness company operating under brands such as MAC Fit, MAC One, and MAC Studio. |
| Actera Group | Selling Company | Private Equity | A private equity firm involved in the sale of Mars Spor Kulubu. |
| Esas Holding | Selling Company | Company | A Turkish holding company involved in the sale of Mars Spor Kulubu. |
| Benefit Systems | Bidding Company | Company | A Polish company providing fitness and wellness solutions. |
| Paksoy | Legal Advisor | Company | A law firm advising Actera Group and Esas Holding. |
| Linklaters | Legal Advisor | Company | An international law firm collaborating with Paksoy. |
| Herguner Bilgen Ucer | Legal Advisor | Company | A law firm advising Benefit Systems. |
| Moskwa Jarmul Haladyj | Legal Advisor | Company | A law firm advising Benefit Systems. |