Act-On: Act-On Software to Join Banzai's AI-Driven Marketing Suite for Enterprise Excellence

Deal News | Jan 23, 2025 | Voyager Capital LLC

Act-On: Act-On Software to Join Banzai's AI-Driven Marketing Suite for Enterprise Excellence

Act-On Software Inc., a leading enterprise marketing automation platform, has announced its acquisition by Banzai International, Inc. This strategic acquisition integrates Act-On’s AI-powered marketing automation solutions into Banzai’s product suite, bolstering its position in the marketing technology industry. Act-On provides innovative software designed to enhance marketing efficiency, featuring seamless AI and open data architecture, and serving prominent clients like Hitachi and Best Buy. Banzai's strategic move seeks to expand its offerings, fulfilling the increasing demand for agile marketing solutions and maximizing customer data. Stakeholders view this acquisition as a step towards greater innovation, customer engagement, and returns for investors. Act-On's alignment with Banzai’s AI vision underscores a commitment to cutting-edge, integrated marketing solutions in today's market.

Sectors

  • Marketing Technology (MarTech)
  • Enterprise Software

Geography

  • United States – Both Act-On Software and Banzai International, Inc. are based in the United States, and the acquisition highlights the dynamic MarTech landscape in the country.

Industry

  • Marketing Technology (MarTech) – The acquisition is set within the MarTech industry, involving companies that provide marketing automation and technology solutions leveraging AI for enhanced marketing capabilities.
  • Enterprise Software – Act-On and Banzai specialize in enterprise-level marketing software solutions catering to large corporations and enhancing customer engagement through AI-driven tools.

Financials

    Participants

    NameRoleTypeDescription
    Act-On Software Inc.Target CompanyCompanyA marketing automation platform provider focused on AI-driven solutions for enterprise customers.
    Banzai International, Inc.Bidding CompanyCompanyA marketing technology company, acquiring Act-On to enhance its AI-powered marketing solutions.
    Voyager Capital LLCPE FirmCompanyA venture capital firm with a stake in Act-On Software, supporting the company through its acquisition by Banzai.
    Kate JohnsonCEO of Act-On SoftwarePersonExecutive leading Act-On through its acquisition by Banzai, endorsing the vision of integrated AI marketing solutions.
    Joe DavyFounder and CEO of BanzaiPersonLeader of Banzai International, facilitating the strategic acquisition to expand the company’s product offerings.
    Diane FraimanManaging Director at Voyager Capital and Act-On Board MemberPersonBoard member supporting the transition and strategic execution of the acquisition.