Aareon Acquires HomeMaster to Enhance Cloud Solutions
Deal News | Jun 13, 2025 | Hogan Lovells
Aareon, a leading provider of property management software, has acquired HomeMaster to expand its portfolio of cloud-native technology solutions for the housing sector. This acquisition aligns with Aareon's strategy to enhance its suite of next-generation solutions catering to the evolving needs of the housing industry. Hogan Lovells, spearheaded by London partner Simon Grimshaw and Frankfurt partner Maximilian Broermann, provided legal counsel for this transaction. The team included associates from various sectors including private equity, M&A, intellectual property, and tax, located across Frankfurt, London, and Birmingham offices. The acquisition is expected to strengthen Aareon's position as a provider of innovative housing technology solutions.
Sectors
- Technology
- Real Estate
- Legal Services
Geography
- United Kingdom – Hogan Lovells has significant involvement from its London and Birmingham offices in the advisory role.
- Germany – Aareon and the Hogan Lovells Frankfurt office are key participants in the transaction.
Industry
- Technology – The acquisition involves cloud-native technology solutions, which are integral to the technology industry.
- Real Estate – The target company, HomeMaster, provides services related to property management, relevant to the real estate industry.
- Legal Services – Hogan Lovells, a law firm, provided advisory services, making legal services pertinent to the transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Aareon | Buyer | Company | Aareon is a leading provider of property management software solutions, pursuing growth through strategic acquisitions. |
| HomeMaster | Target | Company | A company specializing in property management software, targeted for acquisition to enhance Aareon's offerings. |
| Hogan Lovells | Legal Advisor | Company | An international law firm providing comprehensive legal services for the acquisition. |
| Simon Grimshaw | Lead Partner | Person | London-based partner at Hogan Lovells who led the advisory team. |
| Maximilian Broermann | Lead Partner | Person | Frankfurt-based partner at Hogan Lovells co-leading the legal advisory team. |