Aareon Acquires HomeMaster to Bolster Cloud Solutions
Deal News | Jun 13, 2025 | Hogan Lovells
Hogan Lovells has successfully advised Aareon in its acquisition of HomeMaster, strengthening Aareon's position in providing cutting-edge, cloud-native technology solutions to the housing sector. The acquisition aligns with Aareon's strategy to deliver next-generation services. Key team members from Hogan Lovells included Simon Grimshaw and Maximilian Broermann, with multidisciplinary support across private equity, M&A, intellectual property, competition, employment, tax, and pensions law. This transaction enhances Aareon's suite of technological offerings, reaffirming its commitment to innovation and customer-focused solutions.
Sectors
- Technology
- Real Estate
- Legal Services
Geography
- Germany – Germany is relevant as the location of Hogan Lovells partners and associates involved and potentially Aareon's operational focus.
- United Kingdom – The UK is relevant due to London-based Hogan Lovells lawyers participating in the deal.
Industry
- Technology – Relevant because Aareon focuses on providing cloud-native technology solutions.
- Real Estate – Aareon provides technology solutions specifically for the housing sector.
- Legal Services – Hogan Lovells, a law firm, advised on this transaction indicating the legal industry's involvement.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Aareon | Bidding Company | Company | A technology company focusing on cloud solutions for the housing sector. |
| HomeMaster | Target Company | Company | A company providing technology solutions in the housing sector. |
| Hogan Lovells | Legal Advisor | Company | A law firm that provided legal advisory services for the acquisition. |
| Simon Grimshaw | Partner | Person | London-based partner at Hogan Lovells leading the advisory team. |
| Maximilian Broermann | Partner | Person | Frankfurt-based partner at Hogan Lovells leading the advisory team. |