75Media Accelerates Growth with Seven-Figure Investment
Deal News | Mar 04, 2025 | Business Cloud
Roadside media operator 75Media, based in Leeds, has secured a seven-figure investment from NPIF II Mercia Equity Finance. The investment, managed by Mercia Ventures under the Northern Powerhouse Investment Fund II, will accelerate technological advancements and support international expansion. Founded just five years ago, 75Media has grown to be a prominent player in the UK's outdoor advertising industry with significant revenue increases and a doubling of its workforce. Recent acquisitions, including London-based iQ OOH, have expanded its portfolio to over 1,200 billboard sites. Significant leadership changes include Paul Inman transitioning to CEO and Joel Turner becoming the managing director. New CEO Inman underscores the importance of the investment beyond financials, emphasizing the aim of transforming the outdoor advertising business. Mercia Ventures' Chris Borrett acknowledges 75Media's fast growth and innovative approach.
Sectors
- MediaTech
- Outdoor Advertising
- Private Equity & Venture Capital
Geography
- United Kingdom – 75Media is based in Leeds, UK, and its operations and market expansion are primarily focused within the UK.
Industry
- MediaTech – The article discusses a media technology firm leveraging tech-driven solutions to enhance outdoor advertising, making it relevant to the MediaTech industry.
- Outdoor Advertising – 75Media operates within the outdoor advertising sector, using its investment to expand and innovate within this space.
- Private Equity & Venture Capital – The funding received from NPIF II Mercia Equity Finance involves private equity investment, part of the venture capital industry.
Financials
- Seven-figure – The investment amount provided to 75Media by NPIF II Mercia Equity Finance.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| 75Media | Target Company | Company | A Leeds-based media company specializing in roadside outdoor advertising. |
| NPIF II Mercia Equity Finance | Investor | Company | Provides the investment as part of the Northern Powerhouse Investment Fund II, managed by Mercia Ventures. |
| Mercia Ventures | Investment Manager | Company | Manages the investment from NPIF II, supporting 75Media's growth. |
| Paul Inman | New CEO | Person | Formerly the managing director of 75Media, now transitioning to CEO to lead the company's growth strategy. |
| Joel Turner | New Managing Director | Person | Joined 75Media in 2023 as commercial director, now assuming the role of managing director. |
| Chris Borrett | Investment Director | Person | Investment director at Mercia Ventures, comments on the investment. |