42matters Sells to Similarweb in Strategic Expansion
Deal News | Aug 20, 2025 | GCP Gamma Capital Partners Ber
GCP Gamma Capital Partners, alongside the founders and co-investors, has successfully sold their stake in 42matters AG to Similarweb, a leading digital data intelligence firm. In July 2024, Similarweb acquired 100% of the shares in 42matters AG, aiming to extend its offerings in mobile web analytics. The acquisition marks a strategic expansion for Similarweb, which will further develop 42matters' offerings with the original founder team. GCP played a crucial role as the shareholder representative in the transaction.
Sectors
- Digital Data Intelligence
- Private Equity
Geography
- Switzerland – 42matters AG is based in Switzerland, making it a key geographic focus for the article.
- United States – Similarweb, the acquirer, is a NASDAQ-listed company based in the United States, indicating its significant involvement in this geography.
Industry
- Digital Data Intelligence – As a leading player in digital data intelligence, Similarweb’s acquisition of 42matters AG is aimed at enhancing its mobile web analytics capabilities.
- Private Equity – GCP Gamma Capital Partners, a private equity firm, facilitated the sale of its stake in 42matters AG as part of its investment management strategy.
Financials
- 100% – Similarweb acquired 100% of the shares in 42matters AG.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| 42matters AG | Target Company | Company | A company specialized in mobile web analytics, sold to Similarweb. |
| GCP Gamma Capital Partners | Private Equity Vendor | Company | The private equity firm that held a stake in 42matters AG and facilitated its sale. |
| Similarweb | Bidding Company | Company | A leading digital data intelligence firm that acquired 42matters AG. |