3C Deutschland: Strategic carve-out acquisition by FLEX Capital
Deal News | Aug 11, 2025 | Hogan Lovells
FLEX Capital, a private equity firm known for investing in growth-oriented, profitable firms within the German internet and software space, has acquired 3C Deutschland from Experian. The acquisition was part of a strategic carve-out, supported legally by Hogan Lovells. FLEX Capital aims to enhance 3C Deutschland's market position in the DACH region by introducing new product lines and augmenting existing services with AI-driven technological advancements for increased automation. The existing management team, featuring CEO Thorsten Haag and CTO/co-founder Uwe Mengs, will continue their roles and reinvest alongside FLEX Capital to pave the way for future development. Hogan Lovells played a crucial advisory role, with their team led by Dr. Jan Philipp Feigen providing essential legal support during the transaction.
Sectors
- Private Equity
- Technology and Software Services
- Legal Services
Geography
- Germany – Germany is the central operational and investment region for FLEX Capital, where 3C Deutschland is located.
- DACH Region – The acquisition strategy focuses on strengthening market presence specifically in the DACH region, which includes Germany, Austria, and Switzerland.
Industry
- Private Equity – FLEX Capital operates as a private equity firm, which involves acquiring and managing portfolios of companies to drive growth and profitability.
- Technology and Software Services – 3C Deutschland operates within the technology space, focusing on software solutions, which is the sector FLEX Capital targets for investment.
- Legal Services – Hogan Lovells provided the legal advisory services essential for navigating the acquisition process, representing the legal industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| FLEX Capital | Bidding Companybuyer | Company | A private equity firm that invests in profitable, growing companies in the German internet and software midmarket. |
| 3C Deutschland | Target company | Company | The company acquired by FLEX Capital as part of a strategic carve-out from Experian. |
| Experian | Selling Company (Vendor) | Company | A global data and technology company that previously owned 3C Deutschland. |
| Hogan Lovells | Legal Advisor | Company | The law firm that provided comprehensive legal advice to FLEX Capital during the acquisition process. |
| Thorsten Haag | CEO | Person | CEO of 3C Deutschland, continuing in his operational role post-acquisition. |
| Uwe Mengs | CTO and Co-Founder | Person | CTO and Co-Founder of 3C Deutschland, continuing in his operational role post-acquisition. |