2PACE Boosts EDG's Salesforce Expertise through Acquisition
Deal News | Apr 24, 2025 | Proskauer Rose (UK) LLP
Proskauer Rose (UK) LLP has advised Montefiore Investment and Latour Capital on the acquisition of 2PACE by European Digital Group (EDG). This strategic move strengthens EDG's position in the digital transformation and Salesforce consultancy spaces. Founded in 2021, 2PACE has rapidly become a key player in the Salesforce ecosystem, supporting both B2B and B2C companies. This acquisition will bolster EDG's expertise, particularly in Salesforce Revenue Cloud products and enhance their goal of becoming a leading partner of Salesforce in Europe. Proskauer had previously assisted Montefiore Investment in an LBO transaction involving EDG. The Proskauer advisory team was led by partner Jeremy Scemama.
Sectors
- Digital Transformation
- Legal Services
- Private Equity
Geography
- France – The acquisition involves European Digital Group and 2PACE, both of which are based in France.
- Europe – The acquisition strategically positions European Digital Group as a key Salesforce partner across the European market.
Industry
- Digital Transformation – The acquisition of 2PACE by European Digital Group exemplifies the focus on high value-added digital transformation professions, especially CRM and AI technologies.
- Legal Services – Proskauer Rose, a law firm, advised Montefiore Investment and Latour Capital in the acquisition process.
- Private Equity – Montefiore Investment and Latour Capital, both private equity firms, were integral to the acquisition process of 2PACE by European Digital Group.
Financials
- 300 million euros – The revenue generated by European Digital Group in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Proskauer Rose (UK) LLP | Legal Advisor | Company | An international law firm providing legal advisory services during the acquisition. |
| Montefiore Investment | PE Firm | Company | A private equity firm involved in the acquisition of 2PACE by EDG. |
| Latour Capital | PE Firm | Company | A private equity firm involved alongside Montefiore Investment in the acquisition. |
| European Digital Group (EDG) | Acquiring Company | Company | A consultancy specializing in Salesforce solutions, acquiring 2PACE to enhance expertise. |
| 2PACE | Target Company | Company | A firm specializing in Salesforce ecosystems, targeted by EDG for acquisition. |
| Julien Samson | CEO | Person | Co-founder and CEO of 2PACE. |
| Arnaud Desaegher | COO | Person | Co-founder and COO of 2PACE. |
| Rmi Bonigen | CTO | Person | Co-founder and CTO of 2PACE. |
| Jeremy Scemama | Partner | Person | Partner at Proskauer Rose leading the legal advisory team. |