2PACE Acquired by European Digital Group, Expanding Salesforce Capabilities
Deal News | Apr 17, 2025 | Goodwin
European Digital Group (EDG) has expanded its capabilities by acquiring 2PACE, a consulting firm that focuses on enhancing commercial performance through Salesforce solutions. Founded in 2020 by Julien Samson, Arnaud Desaegher, and Rmi Bonigen, 2PACE specializes in Salesforce Revenue Cloud solutions. This acquisition allows EDG to offer comprehensive services across the revenue value chain and aims to establish the company as a significant Salesforce partner. The deal was facilitated by Goodwin’s Paris Private Equity team, led by Benjamin Garon.
Sectors
- Technology
- Consulting
- Private Equity
Geography
- France – The advisory team of Goodwin is based in Paris, and EDG is likely a French company.
Industry
- Technology – The acquisition involves technology solutions, specifically CRM platforms like Salesforce.
- Consulting – 2PACE provides consulting services specializing in Salesforce solutions.
- Private Equity – The article involves a private equity team advising on the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| European Digital Group | Acquiring Company | Company | A company aiming to expand its scope in Salesforce services through acquisition. |
| 2PACE | Target Company | Company | A consulting firm specializing in Salesforce solutions. |
| Goodwin | Legal Advisor | Company | The Paris Private Equity team advised on the acquisition, led by Benjamin Garon. |
| Julien Samson | Founder of 2PACE | Person | Co-founder of 2PACE, involved in the consulting firm's establishment. |
| Arnaud Desaegher | Founder of 2PACE | Person | Co-founder of 2PACE, involved in the consulting firm's establishment. |
| Rmi Bonigen | Founder of 2PACE | Person | Co-founder of 2PACE, involved in the consulting firm's establishment. |