1SP Agency Expands with PromoPers Acquisition
Deal News | Feb 03, 2025 | Legal Community Swiss
Baker McKenzie advised 1SP Agency on its acquisition of PromoPers, a Swiss full-service marketing firm. 1SP Agency, a global company specializing in consumer electronics, gaming, and technology marketing, operates out of multiple major European cities and employs nearly 400 people. The acquisition of PromoPers, which has a strong focus on retail, sales, and channel marketing, aims to enhance 1SP's service offerings, particularly in sales promotion, event management, HR outsourcing, and retail consulting. The co-CEOs of PromoPers will remain in leadership positions to facilitate smooth integration and future collaboration.
Sectors
- Marketing and Advertising
- Consumer Electronics
Geography
- Switzerland – PromoPers, the acquired company, is based in Switzerland, which is a primary geography mentioned in the acquisition.
- Europe – 1SP Agency operates across several major European cities including Hamburg, Stockholm, Berlin, Munich, London, Palma, Vienna, and Zurich, making Europe a significant geographical focus.
Industry
- Marketing and Advertising – The article discusses the acquisition of PromoPers, a full-service marketing agency focused on various aspects of marketing such as sales promotion and retail consulting, by 1SP Agency, which specializes in digital marketing and communication services.
- Consumer Electronics – 1SP Agency specializes in marketing services for the consumer electronics sector, indicating a strong link to this industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| 1SP Agency | Buyer | Company | A global marketing company specializing in consumer electronics, gaming, and technology. |
| PromoPers | Target company | Company | A Swiss full-service marketing agency focused on retail, sales, and channel marketing. |
| Baker McKenzie | Legal advisor | Company | A global law firm that provided legal advice to 1SP Agency for the acquisition. |
| Fritz Feissli | Co-CEO of PromoPers | Person | Co-CEO of the acquired company PromoPers. |
| Nicolas Purpura | Co-CEO of PromoPers | Person | Co-CEO of the acquired company PromoPers. |