1440 Foods Completes Acquisition of FITCRUNCH and Bakery Barn
Deal News | Nov 01, 2024 | Ropes & Gray
In a strategic move to expand its portfolio in the sports and active nutrition sector, 1440 Foods, a company supported by Bain Capital and 4x4 Capital, has successfully acquired Chef Robert Irvine's FITCRUNCH and Bakery Barn. The acquisition was facilitated by the legal expertise of Ropes & Gray, with an impressive team of specialists covering various aspects of the transaction. Although terms of the deal were not disclosed, the announcement underscores 1440 Foods' commitment to enhancing its product offerings in a competitive market. FITCRUNCH, known for its protein-packed snacks, and Bakery Barn, add significant value to 1440 Foods' expanding brand lineup. This acquisition is also indicative of Bain Capital and 4x4 Capital's ongoing strategy to diversify and strengthen their holdings in the health-focused consumer products arena.
Sectors
- Food & Beverage
- Private Equity
- Legal Services
Geography
- United States – The companies and entities involved, such as 1440 Foods, Bain Capital, 4x4 Capital, and Ropes & Gray, are based in the United States, indicating this is a US-centric deal.
Industry
- Food & Beverage – The acquisition of FITCRUNCH and Bakery Barn relates directly to the Food & Beverage industry, focusing on sports nutrition and health-centric products.
- Private Equity – Bain Capital and 4x4 Capital's involvement in the acquisition highlights the role of private equity in financing and growing businesses in the nutrition sector.
- Legal Services – Ropes & Gray, a legal advisor in this transaction, indicates the critical role of legal services in facilitating M&A activities.
Financials
- Undisclosed – The terms of the transaction, including financial details, have not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| 1440 Foods | Acquirer | Company | A portfolio of sports and active nutrition brands. |
| FITCRUNCH | Target | Company | A company known for producing protein-packed snacks. |
| Bakery Barn | Target | Company | A related entity included in the acquisition. |
| Union Capital Associates | Vendor | Company | The selling entity from which FITCRUNCH and Bakery Barn were acquired. |
| Bain Capital | Investor | Private Equity Firm | A key investor behind 1440 Foods. |
| 4x4 Capital | Investor | Private Equity Firm | A co-investor in 1440 Foods alongside Bain Capital. |
| Ropes & Gray | Legal Advisor | Company | Provided legal services for 1440 Foods during the acquisition. |