Zinzino Expands European Footprint with Valentus Global Acquisition
Deal News | Apr 11, 2025 | PR Newswire Cision Zinzino
Zinzino AB, a Swedish direct selling company, has acquired Valentus Global's distributor database, customer records, inventory, and IP rights in a strategic move to bolster its distribution capabilities in Europe. Valentus Global, based in Delaware, USA, has a strong presence in Europe with a product line focusing on wellness and health. Zinzino's acquisition, valued at SEK 20 million, is part of its ongoing strategy to achieve sustainable growth and expand its market reach. The deal is expected to create significant synergies by combining the networks of both companies, enhancing profitability through Zinzino's advanced technical platform.
Sectors
- Wellness and Nutrition
- Direct Selling
Geography
- Europe – Europe is the primary market where Valentus Global operates and where Zinzino aims to enhance its distribution power.
- Sweden – Zinzino AB is based in Sweden, where it executes strategic business operations.
- United States – Valentus Global is based in the United States, making it a key geography in the transaction.
Industry
- Wellness and Nutrition – The acquisition focuses on expanding distribution and market presence in the wellness, nutrition, and health sectors.
- Direct Selling – Both Zinzino and Valentus Global are involved in the direct selling industry, using direct sales as a cornerstone of their business models.
Financials
- SEK 20 million – Total purchase price for Valentus Global's distributor database, customer records, inventory, and IP rights.
- SEK 10 million – Estimated value of the acquired inventory as part of the purchase price.
- SEK 50 million – Approximate sales of Valentus Global last year, significant to the acquisition.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Zinzino AB | Acquirer | Company | A Swedish direct selling company focusing on health and well-being products. |
| Valentus Global Inc. | Target | Company | A US/UK-based direct selling company with a focus on wellness, nutrition, and health, primarily operating in Europe. |
| Dag Bergheim Pettersen | CEO of Zinzino | Person | CEO of Zinzino AB, overseeing strategic acquisitions to drive growth. |
| Paul Person | CEO of Valentus Global | Person | CEO and owner of Valentus Global, involved in the strategic partnership with Zinzino. |
| Carnegie Investment Bank AB | Certified Adviser | Company | Provided advisory services for the transaction. |