Wild Acquired by Unilever, Paving New Paths in Sustainable Personal Care
Deal News | Apr 01, 2025 | Taylor Wessing
Wild, the UK's leading refillable, natural deodorant brand, has been acquired by Unilever. Launched in 2020 by co-founders Charlie Bowes-Lyon and Freddy Ward, Wild has made significant strides in the personal care market with its focus on premium, plant-based deodorants and sustainable packaging. The acquisition aims to further Wild's mission to provide consumers with eco-friendly personal care solutions and to combat the issue of single-use plastics in bathrooms on a global scale. Ed Chapman, a partner at Taylor Wessing, which advised Wild in the deal, expressed pride in supporting such forward-thinking and socially responsible companies.
Sectors
- Personal Care
- Consumer Goods
- Sustainability
Geography
- United Kingdom – Wild is a UK-based personal care brand.
- Global – Unilever is a global consumer goods company, and the acquisition is intended to have a global impact.
Industry
- Personal Care – Wild operates in the personal care industry, creating products such as deodorants, body washes, and hand washes.
- Consumer Goods – Unilever is a global leader in the consumer goods sector, acquiring Wild to expand its sustainable product offerings.
- Sustainability – Wild focuses on environmentally-friendly, refillable, and plastic-free products, highlighting its commitment to sustainability.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Wild | Target Company | Company | A UK-based personal care brand specializing in refillable natural deodorant and other eco-friendly products. |
| Unilever | Acquirer | Company | A global consumer goods company acquiring Wild to expand its sustainable product portfolio. |
| Taylor Wessing | Legal Advisor | Company | The law firm advising Wild in the acquisition process. |
| Charlie Bowes-Lyon | Co-founder | Person | Co-founder of Wild. |
| Freddy Ward | Co-founder | Person | Co-founder of Wild. |
| Ed Chapman | Partner | Person | Partner at Taylor Wessing leading the advisory team. |