Vipul Kedia Appointed as COO to Lead Affle’s AI Growth in Emerging Markets

Affle 3i Limited has announced the appointment of Vipul Kedia as the Chief Operating Officer for its operations in India and emerging markets, reinforcing the company's mission to leverage AI-first strategies in these regions. Kedia, an early member of the Affle team, has significantly contributed to the company's expansion over the past two decades by leading various business units and roles, most recently serving as the Chief Data & Platforms Officer. His new role will involve operational leadership across India, Southeast Asia (SEA), Middle East and Africa (MEA), and China, to execute Affle’s AI and platform strategies. This shift in leadership follows the Affle 3i Summit at the Bombay Stock Exchange where initiatives grounded in intelligence-driven innovation were announced. Anuj Khanna Sohum, Chairperson and MD of Affle, endorses Kedia’s visionary leadership as pivotal for advancing the company’s growth agenda, particularly in AI and platform development. The company’s initiatives, including OpticksAI and CTVAI, aim to redefine the parameters of digital advertising by delivering smarter and more inclusive experiences.