FoodHealth Company Secures $7.5M Series A to Simplify Healthy Eating
Deal News | May 05, 2025 | Reach Capital
The FoodHealth Company, previously known as Bitewell, has successfully completed a $7.5 million Series A funding round. Reach Capital and Ulu Ventures co-led the funding, with participation from Rethink Food and existing investors LEAD VC and Refinery. The company aims to address the prevalent issue of chronic diseases in America that stem from poor dietary choices, which annually cost over $1 trillion and link to more than a million deaths. The FoodHealth Company, inspired by the personal health challenges of its founder Samantha Alexander, offers a unique solution with the Food Health Score (FHS). This evidence-based tool evaluates the nutritional value and ingredient quality of foods, making it easier for consumers to adopt healthier dietary habits. As part of its strategy, the company has partnered with Kroger, a major U.S. retailer, to implement the FHS in stores nationwide, thus helping consumers make informed diet-related decisions linked to overall health outcomes.
Sectors
- Nutrition and Health Technology
- Venture Capital
- Retail
Geography
- United States – The entirety of the article and investment activities revolve around American investment firms, consumers, and retail partners.
Industry
- Nutrition and Health Technology – Relevant due to the FoodHealth Company's technological solution for evaluating food nutritional value through the Food Health Score.
- Venture Capital – Involvement of investment entities such as Reach Capital, Ulu Ventures, and others in funding the FoodHealth Company.
- Retail – Partnership between FoodHealth Company and Kroger highlights involvement in the retail sector to enhance consumer experience and food choices.
Financials
- $7.5M – The amount raised by the FoodHealth Company in its Series A funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| FoodHealth Company | Target Company | Company | A health technology firm formerly known as Bitewell, focusing on improving consumer dietary habits through the Food Health Score. |
| Reach Capital | Co-lead Investor | Company | A venture capital firm co-leading the FoodHealth Company's Series A funding round. |
| Ulu Ventures | Co-lead Investor | Company | A venture capital firm involved in co-leading the $7.5 million Series A funding for the FoodHealth Company. |
| Rethink Food | Investor | Company | A participating investor in the FoodHealth Company's Series A round. |
| LEAD VC | Existing Investor | Company | An existing investor participating in the Series A funding of the FoodHealth Company. |
| Refinery | Existing Investor | Company | An existing investor participating in the FoodHealth Company's Series A funding. |
| Kroger | Partner | Company | A major U.S. retailer partnering with the FoodHealth Company to implement the Food Health Score. |