Fluidra Expands Pool Covers Portfolio with BAC Acquisition
Deal News | Nov 27, 2024 | goetzpartners
Fluidra, a global leader in the pool and wellness sector, has announced the acquisition of BAC pool systems, a prominent manufacturer of pool covers based in Germany and Switzerland. This strategic acquisition is set to enhance Fluidra's market presence in Central Europe, complementing its existing stronghold in France and Iberia. With this move, Fluidra aims to bolster its offerings in the sustainable solutions market, as BAC's products significantly reduce water evaporation and heating costs for pools. BAC expects its FY 2024 sales and adjusted EBITDA to be around 13 million and 2.5 million, respectively. The transaction, subject to customary conditions, is anticipated to close in the first quarter of 2025. The acquisition is aligned with Fluidra's commitment to reach 80% sustainable products by 2035. goetzpartners acted as the sole M&A advisor for this acquisition, highlighting their expertise in the pool and wellness industry.
Sectors
- Pool and Wellness Equipment
- Sustainability Solutions
Geography
- Central Europe – The acquisition aims to strengthen Fluidra's market presence in Central Europe, specifically in Germany and Switzerland, where BAC operates.
- Spain – Fluidra is a Spanish company, listed on the Ibex 35, and is expanding its global footprint through strategic acquisitions.
Industry
- Pool and Wellness Equipment – The acquisition involves companies in the pool equipment and wellness sector, focusing on products like pool covers which are crucial for water conservation and energy efficiency.
- Sustainability Solutions – With a significant emphasis on sustainability and energy efficiency, this acquisition relates to the industry's broader move towards environmentally friendly solutions.
Financials
- 13 million – Projected FY 2024 sales for BAC.
- 2.5 million – Projected FY 2024 adjusted EBITDA for BAC.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Fluidra S.A. | Buyer | Company | A global leader in equipment and connected solutions for the pool and wellness sector. |
| BAC pool systems | Target Company | Company | A German-Swiss manufacturer and distributor of pool covers for residential and commercial use. |
| goetzpartners | M&A Advisor | Company | Advised Fluidra on the acquisition, demonstrating expertise in cross-border M&A within the pool and wellness sector. |
| Heinz Sommer | Shareholders' Representative | Person | Delegate of BAC's Board of Directors and shareholders' representative who supported the acquisition move. |
| Jaime Ramírez | CEO | Person | CEO of Fluidra who emphasized the strategic and sustainability benefits of the BAC acquisition. |