Convergence to be Acquired by Salesforce
Deal News | May 16, 2025 | Goodwin
Convergence, a UK-based AI startup founded in April 2024 by Marvin Purtorab and Andy Toulis, is set to be acquired by Salesforce under a definitive agreement subject to customary closing conditions. Known for developing AI-powered digital assistants that streamline tasks such as managing emails, scheduling meetings, and consumer applications like holiday booking, Convergence had raised a $12 million pre-seed round with investors including Balderton and Salesforce Ventures. Salesforce, recognized as the leading AI CRM platform, intends to integrate Convergence's team and technology to enhance its AI agent platform, Agentforce. The legal advisory for Convergence was provided by Goodwin, a law firm, which also assisted them during their pre-seed funding round. The Goodwin team comprised Adam Thatcher, Saba Rais, Duy Le, Amie Corry, and Hattie Muncey.
Sectors
- Technology
- Corporate Finance and Legal Advisory
Geography
- United Kingdom – Convergence is a UK-based startup, and much of the article's focus is on this company.
- United States – Salesforce, the acquiring company, is a major American cloud-based software company.
Industry
- Technology – The article discusses Salesforce's acquisition of Convergence, which is a technology company specializing in AI-powered digital assistants.
- Corporate Finance and Legal Advisory – Goodwin provided legal advisory services to Convergence for both the acquisition and their pre-seed funding round.
Financials
- $12 million – The amount raised by Convergence in their pre-seed funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Convergence | Target Company | Company | A UK AI startup that develops digital assistants for automating tasks. |
| Salesforce | Bidding Company | Company | A leading AI CRM company acquiring Convergence. |
| Goodwin | Legal Advisor | Company | Provided legal advisory to Convergence for the acquisition and previous funding. |
| Balderton | Investor (Pre-seed round) | Company | Led the $12m pre-seed funding round for Convergence. |
| Salesforce Ventures | Investor (Pre-seed round) | Company | Participated in Convergence's $12m pre-seed funding round. |
| Marvin Purtorab | Co-founder | Person | Co-founder of Convergence. |
| Andy Toulis | Co-founder | Person | Co-founder of Convergence. |
| Adam Thatcher | Legal Advisor | Person | Part of Goodwin team advising Convergence. |
| Saba Rais | Legal Advisor | Person | Part of Goodwin team advising Convergence. |
| Duy Le | Legal Advisor | Person | Part of Goodwin team advising Convergence. |
| Amie Corry | Legal Advisor | Person | Part of Goodwin team advising Convergence. |
| Hattie Muncey | Legal Advisor | Person | Part of Goodwin team advising Convergence. |