Chartbeat Acquires FatTail to Enhance Media Operations
Deal News | Mar 10, 2025 | PR Newswire Cision Cuadrilla Capital
Chartbeat, a leading media operations software platform backed by Cuadrilla Capital, has announced its acquisition of FatTail, a software platform specializing in advertising revenue management. This strategic move is intended to enhance Chartbeat's existing capabilities, particularly its media operations platform which includes Adpoint from Lineup Systems and content analytics tools such as Chartbeat and Tubular Labs. FatTail's direct advertising solution offers features for digital publishers, including ad inventory forecasting, execution, sales activation, and financial report management. John Saroff, CEO of Chartbeat, stated that this acquisition aligns with their goal to provide a comprehensive source for media companies to evolve their operations. Doug Huntington, CEO of FatTail, highlighted that integration with Chartbeat would advance the automation of direct advertising and optimize data-driven processes for publishers, helping them expand their reader base, reduce costs, and grow their business. Cuadrilla Capital co-founders, Jonah Sulak and Vikram Abraham, expressed their support for the acquisition, emphasizing its importance in addressing challenges faced by publishers. Chartbeat has also received legal and financial advisory from Massumi + Consoli LLP and Atlas Technology Group, with FatTail advised by Sheppard Mullin.
Sectors
- Media and Publishing
- Technology and Software
- Private Equity
Geography
- United States – Cuadrilla Capital is headquartered in Santa Barbara, California, and both Chartbeat and FatTail are involved in the US technology and media markets.
Industry
- Media and Publishing – The companies involved, Chartbeat and FatTail, operate within the media operations and advertising management sectors, providing software solutions to publishers and media firms.
- Technology and Software – Both companies offer software platforms and solutions, with Chartbeat focusing on media operations and analytics and FatTail on advertising management.
- Private Equity – Cuadrilla Capital, the private equity firm backing Chartbeat, is a key player in facilitating this acquisition, exemplifying private equity's role in strategic growth and investment in technology firms.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Chartbeat | Acquirer | Company | A leading media operations software platform known for its audience engagement and content analytics tools. |
| FatTail | Target | Company | A platform specializing in advertising revenue management solutions for publishers. |
| Cuadrilla Capital | PE Firm | Company | A private equity firm investing in enterprise software businesses, supporting Chartbeat in the acquisition. |
| Massumi + Consoli LLP | Legal Advisor | Company | Provided legal advice to Chartbeat and Cuadrilla during the acquisition process. |
| Atlas Technology Group | Financial Advisor | Company | Acted as the financial advisor to Chartbeat for the acquisition. |
| Sheppard Mullin | Legal Advisor | Company | Provided legal advisory services to FatTail. |
| John Saroff | CEO of Chartbeat | Person | Leads Chartbeat, responsible for its strategic direction including acquisitions. |
| Doug Huntington | CEO of FatTail | Person | Leads FatTail, responsible for its integration and strategic advancements post-acquisition. |
| Jonah Sulak | Co-founder and Managing Partner at Cuadrilla | Person | Oversees investment strategy and execution, including support for Chartbeat's growth. |
| Vikram Abraham | Co-founder and Managing Partner at Cuadrilla | Person | Oversees investment strategy and execution, including support for Chartbeat's growth. |