Appcharge Secures $26 Million Series A to Revolutionize Mobile Game Publishing

Appcharge, a Direct-To-Consumer (D2C) platform innovator for mobile game publishers, has successfully raised $26 million in a Series A funding round. The fundraising was spearheaded by Creandum with contributions from Supercell, BITKRAFT Ventures, Moneta Ventures and existing investors including Play Ventures and Glilot Capital Partners. Founded by CEO Maor Sason and General Manager Roei Barassi, Appcharge aids mobile game developers in selling directly to players, allowing developers to retain up to 95% of their revenue. The funds will bolster the scaling of Appcharge's custom white-label offerings to meet the rising demand from game studios for increased revenue streams and improved player engagement. The company currently supports the D2C sales models of top-tier mobile games with its comprehensive web store solutions, gamified offers, global payment systems, and mobile SDKs. Appcharge's platform processes transactions exceeding $200 million annually and employs around 50 people in Israel. The CEO highlighted that changing regulations and increasing user acquisition costs are driving the shift towards D2C models in the gaming sector. This funding round underscores the growing importance and transformation within the gaming industry as it navigates new business models.