3G Productions Expands with Acquisition of Switch Video
Deal News | Apr 07, 2025 | EIN
West Coast-based 3G Productions has strategically acquired Switch Video in a move to expand its live event production services and systems integration businesses. This acquisition allows 3G to integrate Switch Video's operations in Castaic, CA, and Atlanta under the 3G Productions brand. The move marks a significant step towards becoming a national brand with a diverse client base. Concurrently, Grass Valley, a prominent player in media and broadcast solutions, appointed Jon Wilson as its new CEO, emphasizing a strategy focused on enhancing customer success and technology solutions. Grass Valley also reinforced its leadership team with strategic hires to promote product innovation and regional expansion. Additionally, Jabra, Live Media Group, Nice, and other companies within the Pro AV industry announced significant leadership changes to drive growth and innovation in their respective sectors.
Sectors
- Media and Entertainment
- Live Event Production
- Consumer Electronics
- Smart Home and Building Management
Geography
- United States – 3G Productions' acquisition of Switch Video involves operations based in Castaic, CA, and Atlanta, with additional context involving other U.S.-based entities and appointments.
- United Kingdom – Appointments within companies like Grass Valley and Jabra involve leaders with a scope that includes the UK market.
- Global – The article discusses industry developments with a global impact including strategic partnerships and leadership changes across different continents, highlighting the international nature of the Pro AV sector.
Industry
- Media and Entertainment – The article discusses developments related to companies involved in providing media, broadcast, and entertainment solutions. This includes acquisitions and appointments aimed at enhancing production capabilities and customer outcomes in media technology.
- Live Event Production – 3G Productions' acquisition of Switch Video is centered on enhancing live event production services, indicative of trends and shifts within this specific segment of the Pro AV industry.
- Consumer Electronics – Jabra's leadership appointment pertains to headsets, speakerphones, and videoconferencing solutions, which fall under the consumer electronics industry, influencing global marketing strategies.
- Smart Home and Building Management – Nice's appointment of a new CPO highlights this sector, emphasizing the development of smart home technologies and building management systems.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| 3G Productions | Buyer | Company | A West Coast-based company focused on live event production services and systems integration. |
| Switch Video | Target Company | Company | A provider of video rental services for the film/television, corporate/tradeshow, and live event industries. |
| Grass Valley | Company | Company | A leader in media and broadcast solutions with new leadership appointments. |
| Jabra | Company | Company | A company known for headsets, speakerphones, and videoconferencing solutions. |
| Live Media Group | Company | Company | A company named Ryan Hatch as VP, Strategic Accounts to focus on client engagement and business development. |
| Nice | Company | Company | Specializes in smart home and building management systems with a new chief product officer. |